Blog
Will Royal Mail’s stamp increase affect your marketing?
From the 30th April the Royal Mail will hike up the cost of a first class stamp by 14p to 60p, the biggest price rise for 37 years, in a move that pushes the organisation closer to privatisation and has triggered concerns over the impact on small businesses.
Many small businesses are going to think twice before using the traditional method of post as an option for their business marketing.
The average cost of sending a letter, brochure or flyer will cost close to £1 per item when production and printing is taken into account. With additional costs in staff time preparing the item, placing it in an envelope and dispatching to the Post Office each item will cost between £1.10 to £1.50.
Once dispatched you will never know what has happened to your costly communication, has the right person received it? Has it been read or then in the bin? Has your investment proved to be a costly expense?
Many marketing companies will be quick to state the obvious that email marketing is the way forward. Email marketing will be a considerably cheaper option for your business, it is quicker, and there are no expensive flyers to print, saving time and money. There are no stamps to buy and no trips to the post office to despatch your letters.
But is this really the right solution? On the plus side e-marketing is very cost-effective, quick and easy to measure. However, it can also be blocked, deleted without being read and easily lost amongst the tidal wave of other e-marketing mailers.
So what’s the solution? In our experience a multi-tiered marketing approach is proven to be the most effective. Send a well presented e-mailer, follow up with a printed letter, leaflet or brochure then give them a call. No one method alone will guarantee success but combined you stand a much better chance of engaging with a potential customer and creating a lasting impression.
If you would like any help or advice on how to create an effective marketing campaign then please do give us a call.
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Bloggers
Rachel Goddard
Managing Director
Susan Kay
Senior Account Director
Claire Bowers
Senior Account Director