Joined up marketing and PR
To guarantee an increase in sales or bottom line results, it’s vital that marketing and PR campaigns are integrated with your business development strategies and sales teams.
That’s why we at Intandem have developed an integrated approach to our marketing and PR strategies. We expect that the marketing, sales and business development teams will need to get involved in the process. We will then work with you to produce a programme to support the marketing and PR with necessary sales or business development.
For example, at the beginning of a communications project we will identify a core project team and will conduct brainstorming workshops with them to identify exactly where marketing and PR is needed and what will be most effective. Clients often have their eyes opened to new avenues and possibilities following these workshops. For example, a perceived requirement to get more press coverage might end up identifying the need to find out more about why customers buy your products or service, to make sure that your press coverage gets the right messages across and makes you stand out from competitors. As the marketing or PR strategy develops and is implemented, we will continue to work with you and your team throughout the process.
To find out how we can help you develop an integrated campaign, contact us on 01904 607837.