Amber’s Restaurant
Launching Harrogate’s newest hotspot, Amber’s Restaurant
The challenge
The Cedar Court Hotel Group is the largest independent collection of four-star hotels in Yorkshire, with its flagship location in the historic spa town of Harrogate. Having invested over £500k to create a new high-quality restaurant, Amber’s, to elevate the current dining offering at its Harrogate hotel, Cedar Court needed our support to create a joined-up PR, events, influencer and social media strategy that would support the repositioning of the restaurant, generate excitement and drive bookings for Harrogate’s newest food spot.
Our solution
Working closely with the Cedar Court team, we developed a joined-up PR, influencer, social media and events launch strategy ahead of the restaurant’s official opening.
In the run up to the opening night, we created a series of press releases to secure coverage in regional, lifestyle, business and hospitality media, to drive interest and excitement in anticipation of the launch from the media and local residents.
The launch events formed a key part of our PR strategy and we ran and co-ordinated a series of exclusive VIP events, which saw a carefully curated guest list of over 300 members of the press, influencers and local businesses visiting Amber’s for a first look at its new menu and aesthetic interiors. This drove over 260 pieces of content being created by our guests across their social media platforms, increasing Amber’s social media presence and engagement.
Alongside this, we secured multiple features from key regional and lifestyle publications from the journalists who attended.
The outcome
The PR strategy has helped to position Amber’s as an exclusive and desirable restaurant which offers both hotel guests and Yorkshire residents a unique and elevated dining offering, inspiring people to dine at Amber’s and driving bookings. We have also been able to establish Amber’s as a separate entity to Cedar Court Harrogate, whilst still maintaining its strong link, helping to further increase the sleeper diner ratio.
We’re looking forward to continuing working with the team at Amber’s on their PR and social media strategy.
Our impact made a difference
49
pieces of PR coverage across regional, industry & hospitality media
4
features in regional lifestyle media including Yorkshire Life, Yorkshire Living, Femme Magazine and The Yorkshire Post.
260
pieces of influencer and media content driving traffic to social media and website
360
exclusive VIP guests attending across 4 events
“We have worked with Georgie and Lauren at Intandem for the last 12 months and on a significant project that launched in April 2024.
Throughout the project they have remained focus on delivery, determined to help us to define the messaging and voice for the development which then dovetailed perfectly into a wide range of impactful and well defined activities that has quickly helped us to establish a strong identifiable business. The real value for me, was their ability to pivot between strategy (planning, profiling, development and being an expert in the room) then just as effectively delivering operational and hands on support (hands on support at launch events, co-ordination and management of the PR function as well as keeping my teams informed all the way through the process).
By far the best testimony I can provide is that throughout the process they felt like a experienced and trusted extension of our team.”
Wayne Topley • Managing Director • Cedar Court Hotels
