Osavi
Wellness wins for supplement brand Osavi
The challenge
Polish brand, Osavi develops and produces nutritional supplements for people who want to ‘live well and feel well’ and are conscious about the quality and sustainability of the products they purchase.
With a UK base in York, they approached us to grow awareness of the brand and their products across the UK with the goal of increasing sales across their product ranges.
Our solution
Working closely with the Osavi team in both York and Poland, we developed an issue-based traditional and digital PR strategy to not just focus on raising awareness of their products but talk about health and wellness issues which mattered to their target audiences. This involved a blend of new product launches accompanied with health, lifestyle and wellness information, tips and features, working with experts and tailoring the PR activity to align the themes of national lifestyle media, as well as regional, local, industry press.
We also carefully identified key health and wellness influencers and bloggers who were aligned with the brand’s values and had an engaged following, to reach untapped new audiences with health and wellness interests, working with them to gain credible reviews and increase social media reach and following.
The outcome
By utilising a combination of PR, market research, and influencer marketing, we helped to increase Osavi’s brand awareness and reinforce its key messages about living well and feeling well, sustainability and the quality of its supplements a positioning it as a trusted nutritional supplements brand within a crowded market.
The coverage we achieved spanned a wide range of print and digital national, regional, and industry publications including. Top Sante, Huff Post, The Sun and Chat Magazine. We also worked with regional and local publications including The Yorkshire Post and York Press to expand Osavi’s local audience and community presence. We also secured high authority back-links to the website, playing an important role in increasing search engine ranking positions.
Our impact made a difference
Coverage across national, regional, and local publications including Top Sante, Chat Magazine, The Sun, Huff Post, The Yorkshire Post and York Press
High authority back-links to the Osavi website playing important role in increasing search engine ranking positions
373,976
people reached through influencer marketing